Leadership

Michael Wilson

Director of Marketing, Nlyte Software (a Carrier Company)

Michael Wilson brings over two decades of B2B marketing expertise to his role as Director of Marketing at Nlyte Software. He leads the strategic vision and execution of all marketing initiatives for Nlyte’s SaaS offerings, ensuring alignment with business priorities and growth objectives. His leadership has been instrumental in elevating brand positioning, strengthening market leadership, and driving both client acquisition and retention.

Michael works closely with executive leadership to deliver results-driven marketing programs, with a focus on SEO/SEM, lead generation, product launches, and event strategy. He also oversees Nlyte’s digital presence, including its dynamic social media footprint.

Before joining Nlyte, Michael served as Senior Product Marketing Manager at Automated Logic Corporation, where he developed comprehensive product marketing strategies and collaborated cross-functionally to support successful product launches. Earlier in his career, he held consulting roles with The Home Depot and Delta Air Lines, advising CIOs on strategic initiatives.

Michael holds an MBA with a concentration in Marketing and a BSBA in Business Management from Shorter University. He is also certified in Advanced Lead Generation by LinkedIn.

Beyond his corporate role, Michael is deeply involved in the building automation industry. He currently serves as Vice Chair of the Board of Directors for BACnet International, where he helps promote the BACnet protocol and leads strategic marketing initiatives to grow industry engagement. He is also a regular contributor of articles to AutomatedBuildings.com. and the Journal of Building Automation.