DIRECTOR OF MARKETING
As the Director of Marketing, Nlyte Software (a Carrier Company), Michael directs the strategic landscape of the company's marketing endeavors, ensuring Nlyte remains at the forefront of global data center solutions.
In this role, Michael meticulously crafts and executes market messaging, driving initiatives in SEO/SEM, lead generation, product launches, and orchestrating event designs. Beyond this, he takes pride in fostering and managing the com pany's dynamic social media footprint, fortifying its virtual presence.
Before taking the reins at Nlyte Software, Michael was the Senior Product Marketing Manager at Automated Logic Corporation. During his tenure from October 2003 to June 2022, he became instrumental in crafting influential product marketing strategies. Michael's signature approach involved designing comprehensive product launch kits, shaping messaging, anchoring market positioning around managed products. By working handin cro ss-- hand with functional teams like product management, engineering, and sales, Michael ensured the seamless specification of requirements, pricing, and delivery timelines for forthcoming products, enabling sales channels to lucidly convey the unique selling points o f products and features.
Beyond his corporate commitments, Michael extends his influence to the broader industry. Since 2013, he has been a member of the Board of Directors at BACnet International and currently leads as the Chair of the Marketing Committee, guiding strategic and visionary initiatives.